Rational

IDEA Rational:

Global competition leads to a considerable shift in the distribution of the world economic power, and the need for innovation as a vital driver for sustainable growth is now evident.
In recent years companies realise that the interconnection between the pioneering creativity of designers and engineers complemented by innovative business models has the capacity to set their next competitive advantage.
The strong research-led culture of the academic environment must be attentive to the needs of industry and markets and must promote new knowledge synergies.
The IDEA project (InterDisciplinary Education Agenda, an essential driver for innovation) finds its roots. Higher education institutions in both the EU and the partner Country (Israel) are currently facing major challenges with regard to the increasing global competition, leading to a considerable shift in the distribution of the economic power at the world level. The need for innovation both in Europe and in partner countries as a vital driver for sustainable growth is now even more apparent in face of the recent recession.

The interdisciplinary process that bridges the gap between science, design, manufacturing and business activities constitutes a major knowledge management challenge. In this context, the IDEA project – InterDisciplinary Education Agenda, an essential driver for innovation – finds its roots. The strong research-led culture of the academic environment must be attentive to the needs of industry and markets and must promote new knowledge synergies amongst engineering-design-business. The IDEA project will encourage academic institutions to develop innovative knowledge integration curricula addressing multi-disciplinary capabilities and methods to foster innovation that is core to many creative industries and brings together students from different backgrounds to work and create together.

IDEA is created under the Tempus framework and focuses on the building block of higher education and society, in particular on the knowledge triangle: education-innovation-research as well as the development of partnerships with enterprises, both identified as a National Priority of the Partner Country.
The partners in the IDEA project seek to a national, as well as pan-European, interdisciplinary research culture involving both industry and academy and closely linking the worlds of design,engineering and business in order to inspire new competencies, methodologies and innovation.
The IDEA project will equip the academic institutions with the appropriate tools to strengthen collaboration between these various fields of knowledge as well as with local industry in the domains of R&D and innovation.