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Within the EU and its neighbouring OECD TEMPUS Partner Country a clear need has risen, in past years, for an overall societal and educational reform which will challenge existing thinking in higher education modules for the triangle of design, engineering and business. Leading world companies like Apple have clearly demonstrated that success cannot rely on purely state-of–theart technology, inspiring product design or innovative business models – bur rather on a careful combination of all three. Today educators and policy makers alike are looking for new ways to strengthen competitive advantages of western markets/industries.